Integrated Marketing Strategy: Targeted Marketing Plan

Reach the right customers with the right message, at the right place, at the right time, at the right frequency at home, on the road, in the office, on location through continuous data-driven optimization.

Right Customers: Targeted Personas

One size does not fit all. Identify your best customer segments and develop creative personas that resonate and activate them into action. Creative Strategy, Concept Development, and Execution.

Right Message: Targeted Offer

Determine each persona's needs and develop the right offer that generates action and sales. Focus groups, customer data analysis, A/B testing.

Right Place, Time & Frequency: Targeted Media

Deliver the best offer at the best time, where your best customers can be found and are in the right mindset to take action. Develop media plans that integrate Traditional (TV, Radio, Outdoor, Events, PR). Digital (Email, Organic Search, Paid Search, Social Media, Display, Retargeting, Mobile, Local) and Content Marketing.

Right Approach: Targeted Data Optimization

There is no such thing as "set it and forget it" marketing. Your best customers continuously tell you how they want you to engage with them. Utilize data from web analytics, sales, CRM, other systems to develop attribution models and business rules for your marketing automation system to optimize the ROI on your marketing and sales budget.

Right Services: Targeted Strategy & Tactics

• Attract: Research, Creative, Copy, Content, Video
• Acquire: SEO, Paid Search, Blog, Website, Social, Advertising
• Convert: Landing Pages, Call-to-Action, Forms, Scripts, A/B Testing
• Engage: eMail, Marketing & Sales Automation, CRM, Lead Scoring
• Delight: Reporting, Analytics, Modeling